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Resume

Professional Summary

Hi! My name is Carly and I'm the communication coordinator for social media at Palmer College of Chiropractic in Davenport, Iowa.

 

I am passionate about creating and managing effective communications and marketing strategies through storytelling and strategic branding on social media and with traditional media.

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Thanks for visiting my page!

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Call: 309.846.4173

Write: millercarlys@sau.edu

Skills

 Communication    Social Media    Writing    Traditional Media   AP Style

 Content Strategy    Design    Fundraising    Community Engagement 
 Self Motivated    Attention to Detail    Organized    Teamwork    Leadership 

Quick Learner  Question Asker  Eager to Learn

Education and Honors

Aug. 2017 - May 2021

St. Ambrose University

Double Majors in Public Relations & Strategic Communication and Multimedia Journalism    
Minors in Graphic Design, Electronic Production, and Business Management. Summa Cum Laude.

Dec. 2017 - May 2021

President of Delta Alpha Pi National Honor Society

Dec. 2018 - May 2021

Member of Phi Eta Sigma National Honor Society

Dec. 2019 - May 2021

Member of Diversity, Equity, and Inclusion Student Council

Career Experience

May  2021 - Present

Communication Coordinator for Social Media, Palmer College of Chiropractic

  • Industry leader in social media analytics for all chiropractic colleges in the world

  • Managing social media channels for College

  • Utilizing editorial calendars for planning

  • Assisting and directing social media for Research, Clinics, and all departments

  • Write with AP Style.

  • Designing assets using Canva and Adobe

  • Writing and editing content for the College alumni magazine and digital blog

  • Proofreading and editing print and digital content for admissions and marketing purposes

  • Developing documented processes

  • Training employees on social media best practices

  • Monitor, create, and approve content based on HIPPA, FERPA, and other compliance regulations.

  • Understanding and communicating policies and strategies

  • Using MS Office

  • Increasing data analytics reporting from marketing tools

  • Solving problems and researching user errors for College accounts

  • Monitoring and researching changes to digital tools and industry standards

  • Following competitor insights

Internship Experience

Jan. 2019 - May 2021

Communications and Marketing Office, St. Ambrose University

  • Created event pages and content for the website on CMS

  • Designed graphics using Canva and Adobe

  • Created campaigns to recruit prospective students

  • Wrote and edited content for the school’s magazine

  • Tracked social media analytics

  • Utilized social media calendar

Jan. 2020 - May 2020

Associate for Ambrose Public Relations Agency

  • Conducted content analysis of client’s competing businesses

  • Worked on a team with three other communication majors

  • Proposed strategies to increase following on social media

  • Created traditional media and social media strategies

Summer 2019

McLean County Small Business Development Center, Summer 2019

  • Developed marketing guidelines

  • Managed all social media content on Facebook and Instagram

  • Managed newsletter on Constant Contact

  • Wrote feature stories on clients

  • Collaborated with other interns to plan events and campaigns

  • Redesigned website on WIX

Related Experience

April 2019 - May 2021

Public Relations and Marketing Director, St. Ambrose Dance Marathon

  • Manage fundraising, recruitment, and events weekly

  • Oversee social media on all main platforms

  • Write press releases to increase exposure

  • Create branding guidelines for the brand identity

  • Manage website on WIX

  • Design apparel using Adobe (4 stores annually)

  • Create 50+ graphics and flyers on Canva 

  • Design sponsorship and media packets using Adobe

  • Strategize 30+ videos

  • Oversee a committee of pr, marketing, graphic design, and videography students

Jan. 2019 - May 2021

Writer, St. Ambrose University Newspaper, The Buzz

  • Wrote 50+ stories

  • Interviewed Presidential Candidates through the Leading our Nation, 2020 forum at SAU

  • Assist in layout design on Adobe ID

  • Format for print (Jan. 2019 - Fall 2020) and digital formats (Aug. 2020 - May 2021)

Aug. 2020 - Jan. 2021

Social Media Director, St. Ambrose University Television, SAUtv

  • Increased social media engagement by 50%

  • Created branding and marketing standards

  • Created video packages for weekly Dateline episodes

  • Managed Facebook and Instagram        

Aug. 2017-Aug. 2019

Writer & Social Media Director, SAU Her Campus

  • Wrote and published 40+ articles

  • Managed Instagram and Twitter

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