This content analysis examines agenda-setting and its effect on Nike and its primary competitors. This study explains the agenda-setting theory in detail. The study focuses on Nike, Adidas, and other competitors.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

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The content analysis was done by analyzing articles published by the Associated Press between October 24, 2013 and October 24, 2018. A discussion of the results and future public relations recommendations for Nike conclude the study. The complete campaign book is linked below.