309.846.4173
MillerCarlyS@sau.edu
Carly Miller
PR & Marketing Director SAU Dance Marathon DM8, DM9
For 60 hours per week I volunteer as the PR & Marketing Director for SAU Dance Marathon. In this position I work alongside 10 other Directors, manage my own committee of 10 students, and oversee 600 students.
Overall I manage fundraising, recruitment, and events through various forms of strategic, creative, and branded traditional media, social media, videography, photography, graphic design, and apparel design.
More specifically I created our website saudm.org, write press releases, create media kits, create branding guidelines, oversee and manage social media (Facebook, Instagram, Twitter, TikTok, Youtube and Snapchat), analyze analytics, and utilize additional sources (Adobe, Canva, WIX, Word Press).
In one year I strategize marketing plans for 20 major events, 70 fundraisers, 30 smaller events, recruitment (600+ students), 10 videos, 300 graphics, 600 social media posts, sponsorship, alumni engagement, and community outreach.
Check out some examples of my work below.
Social Media strategy, management, implementation
Managed and strategized all social media content from 4/19-5/21
Wrote and designed the DM9 Sponsorship Packet.
Wrote the media alert and media kit for our Big Event.
Wrote and implemented strategic social media strategies.
Wrote and implemented strategic checklists for fundraisers and events.
Wrote a branded elevator pitch.
Strategized a branded PPT for our 13.1 hour event.
Developed campaigns for social media. A few are below.
Branding strategy, management, implementation
Videos strategy, shooting, editing
Interactive Graphics for social media content
General Designs for graphics, social media, stickers, merch.
Social Media Graphics for social media posts, stories, event covers, emails.
